David Ogilvy Quotes (61 quotes)
“The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.”
Confessions of an Advertising Man, p. 96 (Ballantine Books)
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Born: June 23, 1911
Died: July 21, 1999 (aged 88)
Bio: David Mackenzie Ogilvy was an advertising executive. He is widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry".
Quote of the day
“Sound is naught but broken air, And every speech that is spoken, Loud or privily, foul or fair, In its substance is but air; For as flame is but lighted smoke, So sound is air that is broken.”