David Ogilvy Quotes (61 quotes)
“The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.”
Confessions of an Advertising Man, p. 96 (Ballantine Books)
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Born: June 23, 1911
Died: July 21, 1999 (aged 88)
Bio: David Mackenzie Ogilvy was an advertising executive. He is widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry".
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“I do order and declare that all persons held as slaves within said designated States, and part of States, are, and henceforward shall be free;... And upon this act, sincerely believed to be an act of justice, warranted by the Constitution, upon military necessity, I invoke the considerate judgment of mankind, and the gracious favor of Almighty God.”