David Ogilvy Quotes (61 quotes)
“There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.”
Confessions of an advertising man (1963 edition), Holiday House
“At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.”
Source: Rolls-Royce print ad, 1958. This is sometimes referred to as the most famous headline in advertising history.
“... there are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.”
Ogilvy on Advertising, p. 170
“Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.”
Confessions of an Advertising Man, p. 87 (Ballantine Books)
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Born: June 23, 1911
Died: July 21, 1999 (aged 88)
Bio: David Mackenzie Ogilvy was an advertising executive. He is widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry".