David Ogilvy Quote
“The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.”
Confessions of an Advertising Man, p. 96 (Ballantine Books)
Born: June 23, 1911
Died: July 21, 1999 (aged 88)
Bio: David Mackenzie Ogilvy was an advertising executive. He is widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry".