Anita Elberse

Anita Elberse

Born: January 1, 1973

Nationality: Kingdom of the Netherlands

Occupation: economist,university teacher

Biography: Anita Elberse is a professor of business administration at Harvard Business School. She is a leading expert on the entertainment, media and sports sectors. She has published her research in top academic and practitioner journals in the fields of marketing, economics, and management. According to the Wall Street Journal, "[Elberse] takes the same statistically rigorous approach to entertainment and cultural industries that sabermetricians do to baseball."She teaches a popular second-year MBA course at Harvard on the “creative industries,” covering the businesses of media, entertainment, and sports. Her work was featured in Variety, which heralded her “series of fresh, entertainment-focused cases for future execs and management students.” The series includes studies on soccer clubs FC Barcelona and Boca Juniors, top athletes LeBron James and Maria Sharapova, superstars Beyoncé and Lady Gaga, comic-book giant Marvel Enterprises, premium online content platform Hulu, film studio MGM, the Metropolitan Opera, indie label Octone Records, the NFL, and MLB. Elberse was named one of the 40 best business school professors under the age of 40. She won the HBS Faculty Teaching Award and the Case Centre’s “Outstanding Case Teacher” award. Elberse was promoted to full professor with tenure at age 38, making her one of the youngest female professors to achieve that honor in Harvard Business School's history.

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