Claude C. Hopkins Quotes (3 quotes)


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Claude C. Hopkins
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Born: 1866

Died: 1932 (aged 66)

Nationality: American

Occupation: Businessman

Bio: Claude C. Hopkins was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measurable and justify the results that it produced.

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The object of opening the mind, as of opening the mouth, is to shut it again on something solid.

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