Leo Burnett Quotes (65 quotes)
“A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.”
As quoted in Street-Smart Advertising: How to Win the Battle of the Buzz (2006) by Margo Berman, p. 95
“Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.”
Communications of an Advertising Man (1961)
“I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.”
Leo Burnett Worldwide
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Picture Source: WikipediaLeo Burnett
Born: October 21, 1891
Died: June 7, 1971 (aged 79)
Bio: Leo Burnett was an advertising executive and was one among of the most 'creative' men in the advertising business. The 19th Century was dominated by the copy-heavy ads with lengthy product descriptions and selling arguments, however, he developed fresh simple icons that came to symbolize easy-to-understand product benefits for the 20th-century consumer.