Leo Burnett

Leo Burnett

Born: October 21, 1891

Died: June 7, 1971

Nationality: American

Occupation: Businessman

Biography: Leo Burnett was an advertising executive and was one among of the most 'creative' men in the advertising business. The 19th Century was dominated by the copy-heavy ads with lengthy product descriptions and selling arguments, however, he developed fresh simple icons that came to symbolize easy-to-understand product benefits for the 20th-century consumer.

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