Leo Burnett Quotes (65 quotes)
“When you reach for the stars, you may not get one, but you won't get a handful of mud either.”
As quoted in Readers Digest January 1985
Communications of an Advertising Man (1961)
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Picture Source: WikipediaLeo Burnett
Born: October 21, 1891
Died: June 7, 1971 (aged 79)
Bio: Leo Burnett was an advertising executive and was one among of the most 'creative' men in the advertising business. The 19th Century was dominated by the copy-heavy ads with lengthy product descriptions and selling arguments, however, he developed fresh simple icons that came to symbolize easy-to-understand product benefits for the 20th-century consumer.