Marshall McLuhan Quotes (184 quotes)
“All media exist to invest our lives with artificial perceptions and arbitrary values.”
Understanding Media: Extensions Man (1966), p. 199
“An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.”
Letters of Marshall McLuhan (Oxford University Press, 1987), p. 227 - ISBN: 9780195405941
quoted in Advertising Age, Sep. 3, 1976
“The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.”
quoted in Marshall McLuhan: Media in America, p. 44
“My method is vertical rather than horizontal so the scenery does not change but the texture does.”
Letter to The Listener October 1971, Letters of Marshall McLuhan (1987), p. 318
“A point of view can be a dangerous luxury when substituted for insight and understanding.”
The Gutenberg Galaxy: The Making of Typographic Man (1962)
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Born: July 21, 1911
Died: December 31, 1980 (aged 69)
Bio: Herbert Marshall McLuhan was a Canadian educator, philosopher, and scholar a professor of English literature, a literary critic, a rhetorician, and a communication theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory, as well as having practical applications in the advertising and television industries.