Edward Bernays Quote

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“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society.”

- Edward Bernays

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“The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people. Of course, the means and methods of accomplishing these ends have changed as society has changed.”

- Edward Bernays

Source/Notes: Crystallizing Public Opinion (1923)

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“This is an age of mass production. In the mass production of materials a broad technique has been developed and applied to their distribution. In this age, too, there must be a technique for the mass distribution of ideas.”

- Edward Bernays

Source/Notes: Manipulating Public Opinion, American Journal of Sociology 33 (May, 1928), p. 958–971

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“The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.”

- Edward Bernays

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“Goebbels was using my book Crystallizing Public Opinion as a basis for his destructive campaign against the Jews of Germany. This shocked me.”

- Edward Bernays

Source/Notes: Biography of an Idea: Memoirs of Public Relations Counsel (1965)

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“It is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man.”

- Edward Bernays

Source/Notes: Quoted in L. Tye The Father of Spin (1998) p. 102

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“For the same reason I read the National Geographic, I like to see places I will never visit.”

- Edward Bernays

Source/Notes: Quoted in L. Tye The Father of Spin (1998) p. 102

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“The best place to find things: the public library.”

- Edward Bernays

Source/Notes: Quoted in L. Tye The Father of Spin (1998) p. 102

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“The best defense against propaganda: more propaganda.”

- Edward Bernays

Source/Notes: Quoted in L. Tye The Father of Spin (1998) p. 102

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“In theory, everybody buys the best and cheapest commodities offered to him on the market. In practice, if every one went around pricing, and chemically testing before purchasing, the dozens of soaps or fabrics or brands of bread which are for sale, economic life would become hopelessly jammed.”

- Edward Bernays

Source/Notes: Propaganda (1928)

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“Propaganda is the executive arm of the invisible government.”

- Edward Bernays

Source/Notes: Propaganda (1928)

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“If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.”

- Edward Bernays

Source/Notes: Page 71 (1928 edition?) - Propaganda (1928)

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Edward Bernays Quote

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