Leo Burnett Quote


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Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.  - Leo Burnett
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Leo Burnett
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Born: October 21, 1891

Died: June 7, 1971 (aged 79)

Nationality: American

Occupation: Businessman

Bio: Leo Burnett was an advertising executive and was one among of the most 'creative' men in the advertising business. The 19th Century was dominated by the copy-heavy ads with lengthy product descriptions and selling arguments, however, he developed fresh simple icons that came to symbolize easy-to-understand product benefits for the 20th-century consumer.

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...we no longer have intellectually satisfying arrangements in our educational system, in our arts, humanities or anything else; instead we have slogans and ideologies. An ideology is a religious or emotional expression; it is not an intellectual expression.

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