Famous Quotes,
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Leo Burnett Quote

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Leo Burnett

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Leo Burnett

“A good ad which is not run never produces sales.”

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Leo Burnett

“A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.”

Source/Notes: As quoted in Street-Smart Advertising: How to Win the Battle of the Buzz (2006) by Margo Berman, p. 95

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Leo Burnett

“Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.”

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Leo Burnett

“Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.”

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Leo Burnett

“Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.”

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Leo Burnett

“Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.”

Source/Notes: Communications of an Advertising Man (1961)

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Leo Burnett

“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.”

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Leo Burnett

“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.”

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Leo Burnett

“I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.”

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Leo Burnett

“I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.”

Source/Notes: Leo Burnett Worldwide

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Leo Burnett

“I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.”

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Leo Burnett

“I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.”

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Leo Burnett

“I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.”

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Leo Burnett

“I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.”

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