Leo Burnett Quote
Picture Source: Wikimedia CommonsLeo Burnett
Born: October 21, 1891
Died: June 7, 1971 (aged 79)
Bio: Leo Burnett was an advertising executive and was one among of the most 'creative' men in the advertising business. The 19th Century was dominated by the copy-heavy ads with lengthy product descriptions and selling arguments, however, he developed fresh simple icons that came to symbolize easy-to-understand product benefits for the 20th-century consumer.